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REDD+

Reduction of emission from deforestation and degradation

Issue date: 
January 2009

Can money grow on trees?

There is a new wave of entrepreneurs aiming to get rich by 
saving the rainforests. Richard Lofthouse reports

Ever wanted to get rich by doing absolutely nothing? In a bizarre way that’s what a bunch of new entrepreneurs and large corporations are trying to do. The formula is ridiculously simple: buy up or lease a tract of rainforest, prop up a deckchair and watch it grow. Put a financial price on its mere existence and sell a range of ‘products’ – called ecosystem services – to polluters. If trees could hear, they’d be setting up trade unions.

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by Dr. Radut